Top 5 Beauty Retail Apps in Madagascar Q1 2024

In the first quarter of 2024, the top 5 beauty retail applications in Madagascar exhibited varied performances in terms of downloads and active users. Sensor Tower data provides insights into these trends, offering a closer look at how each app fared throughout the quarter.

Representante Eudora from Grupo Boticário saw a steady increase in weekly downloads, starting from 20 in early January and peaking at 27 by the end of March. The app's weekly active users also showed a positive trend, beginning at 102 and ending at 117.

Purplle Online Beauty Shopping by Purplle.com had a more modest performance. The app's weekly downloads fluctuated slightly but remained relatively stable, ranging from 7 to 14. Active users saw a gradual increase, starting at 88 and reaching 98 by the end of the quarter.

Amobeleza experienced an initial high in downloads with 139 in the first week of January but did not maintain this momentum in the subsequent weeks. Active user data mirrored this trend, starting at 84 and then dropping to zero.

Nykaa - Beauty Shopping App from Nykaa.com showed consistent weekly downloads, generally around 7-8, with a slight increase to 13 in the final week of March. The app's active users consistently grew, starting at 108 and peaking at 137 by the end of the quarter.

Finally, ЛЭТУАЛЬ: косметика, парфюмерия by ALKOR & CO LLC had a more varied performance. Weekly downloads fluctuated, with a low of 2 in early January and a high of 8, while active user data was not available.

For more detailed insights and data, visit Sensor Tower.